A question for the dreamers out there- How often do things go exactly the way you envisioned? Never? Then to you I say, Congratulations! I’ve determined one sign of a successful small business is to stay flexible and leave room for growth and change. Some aspects may be just as you predicted, but usually the areas that end up evolving can be one of your biggest strengths as a business. In November of last year I launched Kristal Childs as a separate business and focus from Pursuing Eden. With some direction from friends in the wedding industry, lots of prayer and deep thought I knew it was time. But I’ve never really told you why… so now you’re about to be in on the truth.
First, you must know I love Pursuing Eden Rentals. I enjoy meeting a need in my community for specialty rentals, and I enjoy providing a unique collection to inspire local brides and party throwers. Notice my two key words here- community and local. Rental companies are made to serve their area, and serve them well! But after five years, I saw two holes in my business.
1. I was personally being asked to design weddings, events and photoshoots in non-local areas. I struggled with how to physically get a truck and trailer of rentals to an event many hours away without the delivery and labor charge getting terribly high. Pursuing Eden is a very small business and we must charge for hotels for the tear down team, gas for the big rigs, labor expenses for the team’s drive time, wedding wait time, food, and the list goes on. There is no way around the fact that the farther the PE team travels, the higher these expenses get. So how do I personally serve interested clients with a local only rental business?
2. Not every event needs Pursuing Eden Rentals. I know, you’re thinking, “Wait, did she just admit that?” But, it’s true! Pursuing Eden is a SPECIALTY rental company. We do not carry everything. We do not want to carry everything. I couldn’t figure out a way to serve clients who came to me for design help, but who didn’t need what Pursuing Eden carries. Also, through Pursuing Eden, there wasn’t a logical way for me to schedule one-on-one consults with each client and help them compile a list of regular rental needs outside of Pursuing Eden, like tents, plastic tables, regular linens etc. How do I personally help those who have needs outside of Pursuing Eden?
So my business, simply titled Kristal Childs, was created. Now, when I am contacted by non-local clients I can easily use rental companies from their area in my design for their event. No Pursuing Eden Rentals required. Separating my event styling services from Pursuing Eden Rentals means I can travel anywhere in the US (and beyond!) to style an event. All of my local brides who have hired me for my styling services are wanting to use Pursuing Eden Rentals, and that’s great! But my goal is to use any vendors needed to create the absolute best event. As a separate styling business, I can offer more suggestions and assistance with the design from beginning to end.
Also, when I am personally involved in photoshoots and events, I can now be tagged as a separate business on social media, so potential clients understand they have options. We want everyone to know that renting with Pursuing Eden can be as simple as choosing whatever rentals they want, picking them up and returning them. Or they can hire me for design direction, separately, if needed.
Another plus! When I launched Kristal Childs, I was able to start offering interior styling as a separate service also. Now, I can easily serve customers from Pursuing Eden Home (a unique and fresh local home decor store) who request my interior styling services. In the same way as the rentals, I use Pursuing Eden Home pieces as well as other finds from various sources to create a functional and complete, yet personal and unique space.
Now lets talk about this gorgeous shoot at The White Sparrow Barn with some of the best vendors out there, recently featured on Wedding Sparrow! I’ll let the images speak for themselves…
Take a look at the list of amazing vendors below:
Venue: The White Sparrow Barn
Photography: Brandi Smyth
Flowers: Mandy Cathey
Rental Props: Pursuing Eden
Cake: Social Bites
MUAH: Meka Bennett
Dress: The Dress Theory
Suit: John Pickens Clothiers
Stationary/Calligraphy: Paper Glaze